Research into both receptivity to falling for bullshit and the propensity to produce it have recently emerged as active, independent areas of inquiry into the spread of misleading information. However, it remains unclear whether those who frequently produce bullshit are inoculated from its influence. For example, both bullshit receptivity and bullshitting frequency are negatively related to cognitive ability and aspects of analytic thinking style, suggesting that those who frequently engage in bullshitting may be more likely to fall for bullshit. However, separate research suggests that individuals who frequently engage in deception are better at detecting it, thus leading to the possibility that frequent bullshitters may be less likely to fall for bullshit.
Canadian psychologists conducted three studies (N = 826) attempting to distinguish between these competing hypotheses, finding that frequency of persuasive bullshitting (i.e., bullshitting intended to impress or persuade others) positively predicts susceptibility to various types of misleading information and that this association is robust to individual differences in cognitive ability and analytic cognitive style.
This seems to make sense – at least in the contest of so-called alternative medicine (SCAM). Those promoting bullshit are the ones that fall for bullshit.
Think of Prince Charles, for instance. In his book HARMONY and on many other occasions he insists on promoting homeopathy and other SCAM, like for example iridology, osteopathy or detox. He even advocates homeopathy for animals and he proudly tells us that, on his farms, he has instructed the personnel to give his cows homeopathy. Thus he is a good example of someone who is frequently bullshitting with the intend to impress or persuade others while, at the same time, being highly susceptible to various other types of misleading information, such as iridology.
Charles is a good example because we all know about the alternative bee under the royal bonnet. But he is certainly not alone, quite to the contrary. If you look around you, I am sure you will find that there are no end of bullshitters who fall for bullshit. Before bullshit became a term used even in scientific journals, they used to say ‘one can never kid a kidder’, but the new research by the Canadian psychologists seems to suggest that the assumption is not entirely correct.