Need to find a last-minute Christmas present?

What about the ‘libido-boosting soft drink G Spot? That surely would make a wonderful holiday season (provided the drink does not get highjacked by your mother-in-law). Here is more info, in case you are interested:

Launched in May 2023, the line of plant-based sparkling drinks include “life-enhancing adaptogens and nootropics that invigorate and boost performance and cognitive functions”.

“I’ve had a serious soft drink habit for the past 20 years, and I don’t drink enough water,” Gillian Anderson (OBE), the firm’s founder and brain behind the drinks, said. “I know sugar and caffeine are not good for me, but I haven’t found an alternative that has the same effect. And although I love the idea of flavoured water, I really don’t like the taste of what’s out there. So, I thought, if what I’m looking for doesn’t exist, why don’t I make it?”

Arouse, specifically, has been designed to “awaken your senses” with Passionfruit, White Peach and Habanero, blended expertly with functional ingredients, including: Butterfly Pea (Clitoria ternatea), a plant species used in traditional medicine as an aphrodisiac; I-Arginine and I-Citrulline, amino acids which increase blood flow to sexual organs to improve libido; and Vitamin B6, a nutrient that regulates sexual hormones.

“At G Spot, we believe wellness is due a fresh take. One that’s less intense and anxiety inducing. One that truly makes you feel good, without guilt or inhibition. Our newest drink, Arouse, embodies our commitment to this philosophy. Arouse isn’t just a flavour; it’s an experience!” says CEO Rebekah Hall.

Named after their intended effects, the rest of the line comes in the form of Lift, combining berry, apply and peppercorn flavors with the wellbeing benefits of bacopa, theanine, cordyceps, and lion’s mane (boosting energy levels, stamina, and brain power while also combating stress); Protect, blending meadowsweet, ginger, lemon, turmeric, peppercorn and chaga (offering additional immune system-boosting benefits)’ and Soothe, which combines apples, sage, and cornflower with magnesium, maca, reishi, and ashwagandha (which works to relax the body as it benefits from the brand-wide libido boost).

All G Spot drinks available online in 6- and 12-pack bundles (250ml per can), as well as in Harvey Nichols (in-store and online) in the UK.

Prices range from £3.50 to £29.99 ($4.28 to $36.54).

The drinks are advertised to invigorate and boost performance and cognitive functions.

Any evidence for these medicinal claims?

Sadly not – at least I could not find any.

A case for the Advertising Standards Agency (ASA)?



3 Responses to Might the ‘G-Spot’ arouse the ASA?

  • I would think that this contravenes the ASA’s guidelines. “Legal, Decent, Honest, Truthful”.

    The blurb might not outright be making specific medical claims, but everything about it suggests that “the reasonable person” is intended to understand that the product can improve sexual functioning. I note the implication of the Doctrine of Signatures in the Butterfly Pea.

  • Gillian Anderson, the “brain (sic) behind the drinks” , used to listen to the Dead Kennedys, according to her bio. It appears she now has some real or imagined connection with the brain of scammer RFK Jr.

  • The skeptic Dana Skully (from the first six seasons of The X-Files) is face palming herself at the Goop-ification of Gillian Anderson.

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