The tales of Kate Moss’s excesses are legendary. Sex and drugs and rock ‘n’ roll have always been an integral part of the supermodel’s life. Stories of wild behavior, random sexual encounters, and copious drug use seemed endless. Now, it seems she is adding a new element to her tumultuous career:
The supermodel is the latest in the long line of VIPs jumping on the quackery bandwagon by marketing her very own brand of over-priced nonsense. She was reported to have worked with Victoria Young, a homeopath and “spiritual guide”, on the products. There’s a Dawn Tea at £20 for 25 tea bags, “inspired by Kate’s English garden” – “With ingredients like hibiscus, rosemary, and nettle leaf, this first step of the Dawn Ritual gently energizes and strengthens the body”. There’s also a Dusk Tea.
There is also a 100ml bottle called Sacred Mist for £120. It is described as “a unique eau de parfum blended with essential oils for the body and surroundings.” There’s a 30ml bottle for £105 called Golden Nectar, which is pro-collagen. CBD oil drops to “holistically support body, mind, and soul”. A 50ml face cream for £95. A 100ml face cleanser for £52.
The website of Moss’ new enterprise claims that “COSMOSS draws on the extraordinary life experience of Kate Moss — someone whose career and image has touched on and influenced so many others and yet has taken her own, rich journey of transformation gradually and privately. COSMOSS is a celebration of every day exactly as it is, with all its imperfections. Each product has been meticulously crafted with wellbeing in mind, using potent, natural substances. Each ritual opens a door to balance, restoration, and love; each fragrance and infusion recentres and completes. COSMOSS is self-care created for life’s modern journeys to make them beautiful, mesmerising and magical.”
In a far cry from her past, Moss explained: “I’ve been meditating, doing yoga, just being much healthier. All the stuff that can make you feel more grounded and balanced.”
Personally, I am glad to hear that Kate is off cocaine and now into other, less harmful ‘natural substances’. Her customers wellbeing might not improve, but I suspect her bank account might.
Another celebrity milking the “natural” and “spiritual” cow. Unfortunately, she will have lots of customers.
I can say that these copy writers are excellent.
You think so? When I read “a unique eau de parfum blended with essential oils for the body and surroundings” it sounded more like a product for masking a particularly nasty, odiferous crime scene.
Then again, maybe I saw just one too many CSI episodes …
“holistically support body, mind, and soul”.
Hmmm, and what is the methodology, one wonders, and the scale used, to measure holistic support of the soul?
This measurement must exist, for the Advertising Standards Authority in the UK insists that advertisements must be “truthful” (among other things).
It’s all so horridly cynical and exploitative, it seemeth to me….
That magic word “natural”. Right there.
Natural magical. Natural mystical. Natural money-full.