The main aim of our systematic review was to estimate the prevalence of use of alternative medicine (AM) in the UK. Five databases were searched for peer-reviewed surveys published between 1 January 2000 and 7 October 2011. In addition, relevant book chapters and files from our own departmental records were searched by hand. Eighty-nine surveys were included, with a total of 97,222 participants. Surely, fact that this large amount of UK surveys had emerged in only about one decade, speaks for itself.
Most studies turned out to be of poor methodological quality. Across all surveys, the average one-year prevalence of AM-use was 41.1%, and the average lifetime prevalence was 51.8%. However, many of these investigations were flimsy. According to methodologically sound surveys, the equivalent rates were 26.3% and 44%, respectively. In surveys with response rates >70%, the average one-year prevalence was nearly threefold lower than in surveys with response rates below 50%. Herbal medicine was the most popular CAM, followed by homeopathy, aromatherapy, massage and reflexology.
To the best of my knowledge, this is the first time that four crucial points about such surveys have been clearly documented:
1) The amount of surveys in AM is staggering.
2) They contribute very little worthwhile knowledge and mostly seem to be exercises in AM-promotion.
3) Their methodological quality is usually low.
4) The poor quality surveys systematically over-estimate the prevalence of AM-use.
I think it is time that AM investigators focus on real research answering important questions which advance out knowledge, that AM-journal editors stop publishing meaningless nonsense, and that decision-makers understand the difference between promotion dressed up as science and real research.