MD, PhD, FMedSci, FRSB, FRCP, FRCPEd.

Doubtlessly, you will have noted that homeopathy missed out yet again at this year’s Nobels. Personally, I am convinced that this is all due to the evil propaganda put about by malicious sceptics (paid lavishly by BIG PHARMA, of course). But all is not lost! Down under, ‘CHOICE’ do know what is truly prize-worthy!

The Australian Consumers’ Association ‘CHOICE’ reviews everyday items like aspirin, detergents and instant coffee – but also major purchases like cars and washing machines. Each year, CHOICE awards ‘SHONKIES’ (from ‘shonky‘ = dishonest, unreliable, or illegal, especially in a devious way). CHOICE receive hundreds of nominations for Shonky products and services from CHOICE members and staff. While some Shonky nominees may not be breaking laws or breaching regulations – though sometimes they are – they believe that consumers deserve better products and services.

And how do they decide which nominations make the cut?

First and foremost, a nomination has to meet one or more of the following Shonky criteria:

  • Fails a standard
  • Poor performance on CHOICE tests
  • Hidden charges
  • Lack of transparency
  • False claims or broken promises
  • Consumers are worse off because of it
  • Consumer confusion
  • Poor value for money
  • Consumer frustration, or just plain outrage

Products that meet one or more of these criteria make it to the short list. From there CHOICE look at how the issue will resonate with consumers, as well as government authorities and the media, which have the power to prod companies to pick up their act.

This year, CHOICE awarded 7 shonkies. My favourite, of course, is the award for trickery that leaves people sleepless – here is what CHOICE tell us about it:

Big pharmaceutical companies, or ‘big pharma’, are synonymous with big medical production, big money and a big impact on the type of healthcare products we can access. One thing that’s rarely expected from big pharma is homeopathic cures, which are more typically found in the domain of alternative therapies.

However, at least one big pharma company in Australia is selling homeopathic products on a very large scale. Pharmacare, which boasts on LinkedIn that it’s “the largest private, Australian-owned consumer health, fitness and consumer goods company in the country”, currently operates 23 brands, including Bioglan. According to their website, their products are available in “5200 pharmacies, 3000 supermarket outlets, department and variety stores nationwide, and hundreds of overseas outlets in Asia, America and Europe.”

In 2017, we awarded Bioglan and another Pharmacare brand, Nature’s Way, a Shonky for its outrageous claims that sticky, sugary lollies are in fact good for teeth. This year, Pharmacare and Bioglan receive another dubious honour for its over-the-counter Melatonin Homeopathic Sleep Formula. While melatonin (currently a prescription-only medicine in Australia) is known to promote sleep and is used to help people suffering jet lag or sleep disorders, there’s no reliable evidence that homeopathic melatonin (or homeopathic products in general) has any effect other than as a placebo. Despite this, the company makes the claim that Bioglan Melatonin helps “relieve mild temporary insomnia and symptoms of mild nervous tension”.

Bioglan’s Melatonin Homeopathic Sleep Formula is also available in chewable tablet form or spray and both products promise to “relieve mild temporary insomnia”.

On the product’s web page, we’re told “results depend on how often the homeopathic remedy is taken, not on the quantity used”, because in homeopathy, “the amount consumed is not relevant, children are treated in the same way as adults”.

However, directions for the tablet version state, “To aid sleep: Chew 3-5 tablets half an hour before bedtime”, while the spray is “rapidly absorbed to start working quickly”.

To be fair to Bioglan, consuming more does support the primary reason for this product’s existence – the more tablets people chew, the sooner they’ll potentially cough up another $24.50 (RRP).

Melatonin Homeopathic Sleep Formula is packaged like medication and sold in a pharmacy. But with murky claims that are not supported with evidence, wasting money is the only area where this product is proven to be effective. Not only does Bioglan Melatonin not help you sleep, it’s Shonky enough that you might lose sleep worrying about the brazen trickery this company gets away with.

END OF QUOTE

As I said, it’s not a Nobel, but it’s certainly a start.

My heart-felt congratulations to homeopaths across the world!

One Response to Not a Nobel, but it’s a start: a homeopathic product receives a highly prestigious award

  • Yes! Another best example for the consistent application of the simile-dogma: melatonin let sound people normally stay awake for hours and hours! Also strongly diluted and well shaked it must let them fall aslep within half an hour!
    Did I get the principle?
    😀

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