Let me briefly pick up the issue about ad hominem attacks mentioned at the end of my last post.

One of the most striking feature of the debates about alternative medicine is, in my experience, the fact that, whenever the defenders of the indefensible ran out of rational arguments, personal attacks are rarely far. Personal or ad hominem attacks are fallacious arguments directly directed at a named individual which serve as substitutes for that individual’s arguments. In football terminology, they play the player instead of the ball.

After many years of being at the receiving end of this phenomenon, I have grown to be amused by it, not just amused, I have slowly started to appreciate it. Strange? Let me explain.

Initially, I have to admit, I was annoyed, sometimes livid when someone hurled a personal attack in my direction. At one stage, I even investigated whether my university did not have the obligation to legally protect me in such situations. Predictably, the answer was negative.

Later I considered on one or two occasions taking legal action myself. However, after just a minimum of reflection, I dismissed the idea: it is bad enough that the British Chiropractic Association sued my friend and co-author Simon Singh for libel, but under no circumstances did I want to display a similarly deplorable behaviour.

Eventually, I realised that an ad hominem attack often is an important signal indicating that the attacker is wrong, very wrong indeed. It is nothing else than an open admission by “the other side” that they have no more reasonable arguments, that they are resorting to unreasonable notions, and that they have lost not just the plot but also the debate. In other words, being personally attacked in this way is a compliment and an unfailing sign of victory – and, if that is so, we should be proud of every single ad hominem attack we get after a well-reasoned debate.

Even on this relatively young blog, we have already seen signs of such victories; most notably a chiropractor recently conceded defeat after a perfectly reasonable debate on the safety of spinal manipulation by stating that “Ernst is an infamous medical demagogue who speaks nonsense“. Yet this little outburst of chiropractic self-humiliation is nothing compared to plethora of similar statements elsewhere on the internet. The following list is the result of just ~10 minutes of searching; I took the liberty of copying a short quote from each site but enthusiasts will find much more revealing stuff, I’m sure.

“…whether he [Ernst] has only written or also read them [the reviews he has published], is a matter of dispute between experts…”

“…he’s really just another dull academic who knows nothing about it.   The fact that someone decided he could have a title that makes it sound like he’s knowledgable [sic] is irrelevant, he remains a nobody in the field of complementary therapy, his own university don’t even seem to like him, just about everything he says is negative and no ordinary member of the public I’ve ever mentioned him to has heard of him at all, so although he’s beloved by a few hacks and a small platoon of cynics, the rest of the world could not give a toss.”

“Edzard Ernst Exposed as a Fraud and a Liar”

“Edzard Ernst, Britains self proclaimed “first Professor of Complementary Medicine” is finding himself with a lack of funding and his unit is facing closure.

He is blaming his clash with Prince Charles, but why Professor Ernst thinks anyone wants to fund someone who claims to be a professor of CAM, yet spends all his time debunking CAM we will never know. Its a rather strange scenario we feel!”

“From time to time you may see news reports about “an expert” named Edzard Ernst who regularly offers commentary about the value of homeopathic medicine. Ignore any such references he makes on the subject. He has never received even an introductory education on the subject of homeopathy”

“Why should anyone believe what Professor Edzard Ernst says, after he put his name to a BBC programme, he now describes as “deception”.”

“EDZARD ERNST and the Evil Empire at Exeter”

“Edzard Ernst, is not a credible source of information about the effectiveness of homeopathy”

“Prof Edzard Ernst (family motto: ‘I have not come to praise alternative medicine, I have come to bury it’) who has hardly said a good word for alternative medicine in all the years he has held the recently-created Complementary Medicine chair at Exter [sic]University. ”

“the pharma-friendly gold standard that Ernst and his colleagues seem to worship”

Edzard Ernst of the Medical School at the University of Exeter wrote his infamous 2010 study from England, “Deaths After Chiropractic: A Review Of Published Cases,” that once again raised the level of fear over chiropractic care when he noted that “Twenty-six fatalities were published since 1934 in 23 articles

It is hard to deny that these statements are amusing. But by far my favourite personal attacker is a German chap called Claus Fritzsche. He runs a website which, at one stage, seemed almost entirely dedicated to telling lies about me; and, what is best of all, he even took money for these efforts from several homeopathic manufacturers. Surely, apart from perhaps the Nobel Prize, this must be the nicest recognition, the sweetest feast of victory and greatest compliment any scientist might ever wish for.

So, ad hominem attackers of all ages, types, nationalities and persuasions, please keep them coming. I am unlikely to sue for libel; on the contrary, I will celebrate them for what they truly are: they are compliments for me, victories for reason and admissions of defeat for you.

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