Since more than 20 years, I have been writing about the risks of alternative therapies. One of my first papers on this issue was published in 1995 and focussed on acupuncture. Here is its abstract:
My reason for banging on about the potential harms (direct and indirect risks) of alternative medicine is fairly obvious: I want to alert healthcare professionals and consumers to the fact that these treatments may not be as harmless as they are usually advertised to be. Yet, I have often be called an alarmist fear-monger. In my view, nothing could be further from the truth.
Thinking about fear-mongering, I began to ask myself whether those who regularly accuse me are the ones guilty of the deed. Are alternative practitioners fear-mongers? Surely not all of them, but some clearly are. Here are a few of the strategies they use for their fear-mongering.
Perhaps the most obvious way to instil fear into people is to tell them that they are affected by a disease or condition they do not have. Many alternative practitioners do exactly that!
- A chiropractor might tell you that you have a subluxation in your spine.
- A naturopath would inform you that your body is full of toxins.
- An acupuncturist will tell you that your life energy is blocked.
- A homeopath might warn you that your vital force is too low.
These diagnoses have one thing in common: they do not exist. They are figments of the therapist’s imagination. And they have another thing in common: the abnormalities need to be corrected, and – surprise, surprise – the very therapy that the practitioner specialises in happens to be just the ticket for that purpose.
- The chiropractor will tell you that a simple spinal adjustment will solve the problem.
- The naturopath will inform you that a bit of detox will eliminate the toxins.
- The acupuncturist will tell you that his needles will de-block your chi.
- The homeopath will persuade you that he can find the exact remedy to revive your vital force.
And there we have the third thing these diagnoses have in common: they are all treatable, will all result in a nice bill, and will all improve the cash-flow of the therapist.
But often, it is not even necessary for an alternative therapist to completely invent a diagnosis. Patients usually consult an alternative practitioner with some sort of symptom – frequently with what one might call a medical triviality that does not need any treatment at all but can be dealt with differently, for instance, by issuing some life-style advice or just simple re-assurance that nothing major is amiss. But for the fear-monger, this is not enough. He feels the need to administer his therapy, and for that purpose he needs to medicalize trivialities :
- A low mood thus becomes a clinical depression.
- A sore back is turned into a nasty lumbago.
- A tummy upset morphs into a dangerous gastritis.
- Abdominal unrest is diagnosed to be a leaky gut syndrome.
- A food aversion turns into a food intolerance, etc., etc.
The common denominator is again the fact that fear is instilled into the patient. And again, a useless therapy is administered, if at all possible in the form of a lengthy series of treatments. This, of course, generates significant benefit – not therapeutic, but financial!
DEMONIZING CONVENTIONAL MEDICINE
But there is always the risk that the patient is wiser than expected. She might be so scared learning of her condition that she decides to see her doctor. That would mean a loss of income which has to be avoided! The trick to achieve this is usually not difficult: conventional healthcare professionals must be demonized.
- They are not treating the root cause of the problem.
- They are in the pocket of BIG PHARMA.
- They prescribe medicines with terrible side-effects.
- They have no idea about holism.
- They never have enough time to listen, etc., etc.
I know, some of these criticisms are not entirely incorrect (for instance, many conventional medicines do have serious side-effects but, as I try to point out ad nauseam, we need to consider their risk/benefit balance). But that is hardly the point here; the point is to scare the patient off conventional medicine. Only a person who is convinced that the ‘medical mafia’ is out to get her, will prove to be a loyal customer of all things alternative.
And a loyal customer is someone who comes not just once or twice but regularly, ideally from cradle to grave. The way to achieve this ultimate stimulus of the practitioners cash flow is to convince the patient that she needs regular treatments, even when she feels perfectly alright. The magic word here is PREVENTION! The masters here are the chiropractors, I guess; they promote what they call ‘maintenance care’, i.e. the regular treatment of healthy individuals to keep their spines subluxation-free. It goes without saying that maintenance care is a money-making scam.
The strategy requires two little lies, but that’s forgivable considering the good cause, boosting the income of the practitioner:
- Conventional doctors don’t do prevention.
- The alternative treatment is an effective preventative.
The first statement can be shown to be an obvious lie. All we know about effective disease prevention today comes from conventional medicine and science; nothing originates from the realm of alternative medicine. Remarkably, the most efficacious preventative measure of all times, immunisation, is frequently defamed and neglected by alternative practitioners.
The second statement is a necessary lie; how else would a patient agree to pay regularly for the practitioner’s services? I am not aware of any alternative therapy that can effectively prevent any disease.
- Some alternative practitioners regularly instil fear into consumers.
- Several strategies are being used for this purpose.
- They have the aim of maximising the therapists’ income.
- Fear-mongering is unethical and despicable.
- Pointing out that a certain therapy might fail to generate more good than harm is not fear-mongering.